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Our Mission

Beautiful Lives Thrift Boutique is nestled intentionally within the women’s thrift industry with a redemptive edge and dedication to the belief that every woman deserves to feel beautiful.

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Our Mission

To see women flourishing in dignity, equality, and their relationship with God.

Our Vision

Beautiful Lives Boutique is a faith based, nonprofit that actively brings dignity and hope to women through upscale thrift, collaboration, and intentional spiritual development of women.

Our Purpose

Beautiful Lives Thrift Boutique provides attainable and sustainable fashion that dignifies women equally in such a way that they engage their purpose and encounter God.

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Beautiful Live's Story

Your engagement makes life-change possible today and paves the way for future expansion and organizational growth.
In 2016, in the heart of Fayetteville, Arkansas, a powerful founding story began to unfold. Beautiful Lives Thrift Boutique emerged as a holistic mission shaped by love and compelled by faith. Jointly founded by Melody Taylor and New Heights Church Fayetteville, the community quickly embraced the endeavor. As a redemptive and revenue-focused non-profit, the venture quickly grew by pioneering an authentic approach to standing with women navigating challenging circumstances. By providing an elevated shopping experience that reflects God-given dignity and hope through accessible prices, the boutique leans into regular opportunities of giving generously and cultivating human flourishing across the organization.

At present, Beautiful Lives Thrift Boutique is positioned in the Northwest Arkansas community with locations in Bentonville, Fayetteville, and Siloam Springs. BL's mission to lift women and mend community shows through intentional nurturing of complimentary bottom lines held by the organization. Giving generously to partnerships and creating ways to collaborate with the NWA community are primary activities along with stewarding our volunteers and staff team towards a thriving work experience. Beautiful Lives Thrift Boutique is led and operated by a staff of nearly 45 women. We hold the belief that the process of lifting women and mending community begins within ourselves and naturally extends outward. As such, we are committed to becoming transformational people who steward transformation into our community. We believe that we are better together; we thank God for you. Your engagement propels organizational growth and paves the way for future expansion.
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Our Core Values

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Growth

Cultivating a spirit of continuous development and learning, sustaining progress and multiplying opportunities.
Together, we develop, we sustain, we multiply.
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Trust

Foster collaboration, build meaningful relationships, and establish genuine connections.
Together, we collaborate, we relate, we connect.
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Honor

Extend grace by demonstrating unconditional positive regard, dignify every interaction, and elevate the worth of each individual.
Together, we give grace, we dignify, we elevate.
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Servanthood

Adopt a humble and selfless heart posture towards others, influence without expecting personal gain or recognition in return, making a positive impact through genuine service.
Together, we love, we influence, we are humble.
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Excellence

We value excellence in our craft and hold ourselves accountable to the best of our abilities.
Together, we are effective, we steward, and we take ownership.

Beautiful Lives Thrift Boutique is an initiative of Purpose Brands 414.

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Purpose Brands 414 aims to see every person flourish in dignity, purpose, and a relationship with God—through redemptive marketplace-driven initiatives that bring lasting restoration to people, places and spaces.
In-Kind Goods or Services Given
Beautiful Lives provides clothing donations to women who have an immediate need and who are facing a challenging situation: recovering from addiction, navigating grief or loss, refugees, recently released from prison, home temporarily from the mission field, affected by natural disaster, and pursuing fresh beginnings.
Purpose Brands 414 DBA Beautiful Lives Thrift Boutique is a 501c3 non-profit organization

Copyright © 2025. Purpose Brands 414. All rights reserved.

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Beautiful Lives Store Hours
Mon - Sat
10a - 6p
Thrift Outlet Store Hours
Tue & Thu 11a - 6p
Sat 9a - 8p